Matt Senatore was a well-respected and regarded thought leader in the B2B marketing community, and a pioneer in the ABM category.

His contributions to the industry were recently highlighted in a special issue of ABM in Action, where friends and colleagues shared memories about the impact Matt had on them both personally and professionally.

Each year, the B2B Marketing Exchange helps to raise awareness and funding for worthy causes by harnessing the collective generosity, attention and energy of our community.

At this year’s event, we are proud to support the Susan Fund, an organization that awards education scholarships to survivors of childhood cancer, in Matt’s memory. Matt was a recipient of one of their scholarships many years ago and showed his gratitude by serving on their board.

Demand Gen Report will be matching all donations made at #B2BMX, so please help us reach our fundraising goal by donating any amount.